Clean Eye Makeup

Easy on the eyes

Limitless Lash Mascara - After Midnight / Full Limitless Lash Mascara - After Midnight / Full Limitless Lash Mascara - Before Dawn / Full Limitless Lash Mascara - Before Dawn / Full Limitless Lash Mascara - After Midnight / Mini Limitless Lash Mascara - After Midnight / Mini Limitless Lash Mascara - Before Dawn / Mini Limitless Lash Mascara - Before Dawn / Mini
Limitless Lash Mascara - NEW
Limitless Lash Mascara
Lift. Lengthen. Separate.
After Midnight / Full

Shade: After Midnight

Eye Stylus Shadow Stick - Opulent Eye Stylus Shadow Stick - Opulent Eye Stylus Shadow Stick - Nectar Eye Stylus Shadow Stick - Nectar Eye Stylus Shadow Stick - Bisque Eye Stylus Shadow Stick - Bisque Eye Stylus Shadow Stick - Faun Eye Stylus Shadow Stick - Faun Eye Stylus Shadow Stick - Flax Eye Stylus Shadow Stick - Flax Eye Stylus Shadow Stick - Noble Eye Stylus Shadow Stick - Noble Eye Stylus Shadow Stick - Relic Eye Stylus Shadow Stick - Relic Eye Stylus Shadow Stick - Filigree Eye Stylus Shadow Stick - Filigree Eye Stylus Shadow Stick - Nymph Eye Stylus Shadow Stick - Nymph Eye Stylus Shadow Stick - Beam Eye Stylus Shadow Stick - Beam Eye Stylus Shadow Stick - Adorn Eye Stylus Shadow Stick - Adorn Eye Stylus Shadow Stick - Jubilee Eye Stylus Shadow Stick - Jubilee Eye Stylus Shadow Stick - Venetian Eye Stylus Shadow Stick - Venetian Eye Stylus Shadow Stick - Divine Eye Stylus Shadow Stick - Divine Eye Stylus Shadow Stick - Gilded Eye Stylus Shadow Stick - Gilded Eye Stylus Shadow Stick - Brocade Eye Stylus Shadow Stick - Brocade Eye Stylus Shadow Stick - Regal Eye Stylus Shadow Stick - Regal Eye Stylus Shadow Stick - Patina Eye Stylus Shadow Stick - Patina Eye Stylus Shadow Stick - Oscuro Eye Stylus Shadow Stick - Oscuro Eye Stylus Shadow Stick - Vignette Eye Stylus Shadow Stick - Vignette
Eye Stylus Shadow Stick
Waterproof. Up To 12-Hour Wear.
Opulent

Shade: Opulent

Thru Line Waterproof Eyeliner - Trace Thru Line Waterproof Eyeliner - Trace Thru Line Waterproof Eyeliner - Portrait Thru Line Waterproof Eyeliner - Portrait Thru Line Waterproof Eyeliner - Abstract Thru Line Waterproof Eyeliner - Abstract Thru Line Waterproof Eyeliner - Flourish Thru Line Waterproof Eyeliner - Flourish Thru Line Waterproof Eyeliner - Hyperreal Thru Line Waterproof Eyeliner - Hyperreal Thru Line Waterproof Eyeliner - Ink Thru Line Waterproof Eyeliner - Ink Thru Line Waterproof Eyeliner - Graphite Thru Line Waterproof Eyeliner - Graphite Thru Line Waterproof Eyeliner - Serif Thru Line Waterproof Eyeliner - Serif Thru Line Waterproof Eyeliner - Gesture Thru Line Waterproof Eyeliner - Gesture Thru Line Waterproof Eyeliner - Dash Thru Line Waterproof Eyeliner - Dash
Thru Line Waterproof Eyeliner - NEW
Thru Line Waterproof Eyeliner
Up to 24-hour color. Safe for sensitive eyes.
Trace

Shade: Trace

The Eye Stylus Trio The Eye Stylus Trio
The Eye Stylus Trio - Bestseller
The Eye Stylus Trio
Dimensional pigment to mix + match.
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Customize $84.15
The Mini Eye Stylus Trio The Mini Eye Stylus Trio
The Mini Eye Stylus Trio - NEW
The Mini Eye Stylus Trio
Three Mini Waterproof Shadow Sticks.
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Bright Start Retinol Alternative Eye Cream Bright Start Retinol Alternative Eye Cream
Bright Start Retinol Alternative Eye Cream
Brighten. Hydrate. Smooth. Depuff.
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The Art of the Eye Trio The Art of the Eye Trio
The Art of the Eye Trio - NEW
The Art of the Eye Trio
Customize your signature eye look
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Customize $74.80
Fullest Volumizing Mascara - Full Size / Classic Black Fullest Volumizing Mascara - Full Size / Classic Black Fullest Volumizing Mascara - Mini / Classic Black Fullest Volumizing Mascara - Mini / Classic Black
Fullest Volumizing Mascara
Fuller. Bigger. Bolder.
Full Size / Classic Black

Shade: Classic Black

The Necessary Eyeshadow Palette - Cool Nude The Necessary Eyeshadow Palette - Cool Nude The Necessary Eyeshadow Palette - Warm Nude The Necessary Eyeshadow Palette - Warm Nude
The Necessary Eyeshadow Palette
Talc-free buildable, buttery shadows.
Cool Nude

Shade: Cool Nude

In Frame Brow Gel In Frame Brow Gel
In Frame Brow Gel
Picture perfect brows.
Clear
The Mini Eye Essentials Set The Mini Eye Essentials Set
The Mini Eye Essentials Set - NEW
The Mini Eye Essentials Set
On-the-go eye favorites.
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Precision Dual Sharpener Precision Dual Sharpener
Precision Dual Sharpener - NEW
Precision Dual Sharpener
For Lip Sketch + Thru Line
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In Full Micro-Tip Brow Pencil - Blonde In Full Micro-Tip Brow Pencil - Blonde In Full Micro-Tip Brow Pencil - Dark Blonde In Full Micro-Tip Brow Pencil - Dark Blonde In Full Micro-Tip Brow Pencil - Taupe In Full Micro-Tip Brow Pencil - Taupe In Full Micro-Tip Brow Pencil - Auburn In Full Micro-Tip Brow Pencil - Auburn In Full Micro-Tip Brow Pencil - Auburn Brown In Full Micro-Tip Brow Pencil - Auburn Brown In Full Micro-Tip Brow Pencil - Soft Brown In Full Micro-Tip Brow Pencil - Soft Brown In Full Micro-Tip Brow Pencil - Dark Brown In Full Micro-Tip Brow Pencil - Dark Brown In Full Micro-Tip Brow Pencil - Soft Black In Full Micro-Tip Brow Pencil - Soft Black
In Full Micro-Tip Brow Pencil
The art of the arch—made easy.
Auburn

Shade: Auburn

The Mascara Duo The Mascara Duo
The Mascara Duo - NEW
The Mascara Duo
Lashes for every look.
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Clean Line Liquid Liner Clean Line Liquid Liner
Clean Line Liquid Liner
Flexible. Fine.
Midnight Express
The Limitless Lash Duo The Limitless Lash Duo
The Limitless Lash Duo - NEW
The Limitless Lash Duo
Two shades of the award-winning mascara.
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The Thru Line + Limitless Eye Duo The Thru Line + Limitless Eye Duo
The Thru Line + Limitless Eye Duo - NEW
The Thru Line + Limitless Eye Duo
Long-wear eyeliner + mascara
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Customize $46.75
Angled Line + Smudge Brush Angled Line + Smudge Brush
Angled Line + Smudge Brush - NEW
Angled Line + Smudge Brush
For endless eye looks
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Thru Line Eye Essentials Thru Line Eye Essentials
Thru Line Eye Essentials - NEW
Thru Line Eye Essentials
Long-wear eyeliner + eye tools
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Customize $52.70
Mascara is a Moment Set Mascara is a Moment Set
Mascara is a Moment Set
Limitless Lash Mascara in black + brown.
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Add to Bag $49.30
Shadow Brush Shadow Brush
Shadow Brush
Mindfully designed, expertly crafted.
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Blending Brush Blending Brush
Blending Brush
Blend with Precision
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Eye makeup—made easy.

Discover our collection of eye makeup, thoughtfully formulated with gentle ingredients to protect + revive the delicate eye area. From award-winning mascaras to long-wear, waterproof Shadow Sticks, you can make it up or make it down—we’ll always make it simple.

Why We’re Easy On the Eyes:

Effortless to Apply

We believe that eye makeup shouldn’t be complicated. Our clean eye essentials are easy to apply on the go, with buildable color payoff and blendable formulas that resist smudging throughout the day.

Designed with Sensitive Eyes in Mind

All of our eye makeup is formulated with clean ingredients—and without gluten or fragrance that may stress sensitive eyes. Our award-winning clean mascaras and brightening eye cream are clinically tested and safe for sensitive eyes.