{"title":"Face Care","description":"","products":[{"product_id":"bright-start-retinol-alternative-brightening-eye-cream","title":"Bright Start Retinol Alternative Eye Cream","description":"\u003cp\u003e\u003cspan\u003eSlow down your morning and wake up eyes with a potent eye cream that delivers the benefits of retinol without the drawbacks. With a weightless texture that layers seamlessly under makeup, Bright Start is clinically proven to refresh and revive tired eyes instantly—and reduce dark circles, puffiness, fine lines, and wrinkles over time. Light-reflecting pearl illuminates, and the cooling ceramic tip doubles as a massage tool for a moment of calm as you begin your day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 0.5fl oz | 15ml\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 data-pm-slice=\"1 1 []\"\u003eFormerly known as Bright Start Activated Eye Cream\u003c\/h5\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":40744697888848,"sku":"100031001","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/IMG-3401.jpg?v=1754023555"},{"product_id":"true-skin-radiant-priming-serum","title":"True Skin Radiant Priming Serum","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBridging the gap between makeup and skincare, ILIA’s True Skin Radiant Priming Serum does more than create a perfect base for makeup application. Utilizing ingredients like Hibiscus Extract, Aloe and Beta-Glucan, this silicone-free primer helps to firm, moisturize and smoothes skin, while protecting it from harmful environmental factors that cause aging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cspan\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eUpon application, the serum firms and minimizes the appearance of fine lines and wrinkles, while improving skin texture on dry down for a silky and soft-to-the-touch feel. Skin is left with a radiant glow and prepped for effortless makeup application that lasts\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: 1fl oz | 30 ml\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Light It Up","offer_id":40821170241616,"sku":"100084001","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/Priming_Serum_B_resizedandbaseline_White_Background_4b7310da-75dc-4c71-944a-f43ef7b2c896.jpg?v=1754026434"},{"product_id":"the-base-face-milk-essence-lightweight-moisturizer","title":"The Base Face Milk","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLet your skin drink it in. This vegan face milk sinks in on contact, flooding skin with a calming boost of moisture. With every wear, it’s clinically proven to reduce redness, smooth texture, and strengthen the skin barrier. Lightweight and layerable, the versatile formula flexes to fit your ritual—use it as your moisturizer to lock in hydration, or under a cream when skin feels dry. It’s the perfect prep step before any \u003c\/span\u003e\u003ca href=\"\/en-gb\/collections\/complexion\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eILIA complexion product\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Full Size","offer_id":40778466164816,"sku":"100061001","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Mini","offer_id":40778466197584,"sku":"100083001","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_Face_Milk_Open_Seal_1200x1600_b95745b1-7c84-4cbd-8a95-a38b67eeb8ad.jpg?v=1754024021"},{"product_id":"the-cleanse-ph-balanced-foaming-facial-cleanser","title":"The Cleanse Soft Foaming Cleanser","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eReset your skin. This foaming facial cleanser feels like nothing—but does everything. Removes makeup, mineral SPF, and pollution without stripping. Respects pH for a healthy skin barrier. Replenishes hydration that’s normally lost during cleansing. Rinses clean to leave skin soft and refreshed—ready for the rest of your ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated without fragrance. pH-balanced. Safe for sensitive eyes + skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e\u003cspan\u003e6.76 fl oz \/ 200 ml\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty V2","offers":[{"title":"Full Size","offer_id":40821194555472,"sku":"100085001","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Mini","offer_id":41192566980688,"sku":"FC-DLX-01","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_The_Cleanse_Open_White_1200x1600_c35fa173-4898-4d64-8650-5e7a53def2ed.jpg?v=1719853688"},{"product_id":"barrier-build-skin-protectant-cream-uk","title":"Barrier Build Skin Protectant Cream","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eBuild a better barrier. This clean, non-comedogenic barrier cream is clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day with a silky, soft-touch finish. Boosted with Colloidal Oatmeal—a soothing skin protectant—it calms, protects, and reinforces skin’s barrier function for more resilient skin over time. Made with reactive complexions in mind (but perfect for all skin types), this hydrating moisturizer is thoughtfully formulated without fragrance.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e1.69fl oz | 50ml\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":41025495597136,"sku":"100056001","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2024_BARRIER-BUILD-SKIN-PROTECTANT-CREAM_CLOSED_1200x1600_V2.jpg?v=1754023525"},{"product_id":"the-better-barrier-duo-uk","title":"The Better Barrier Duo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive your skin the gift of layerable hydration with not one but two soothing formulas that can be used solo or together. For a lightweight boost of moisture, award-winning The Base Face Milk makes the perfect prep step under makeup, or on its own—delivering plumping Hyaluronic Acid to draw in hydration and smooth texture.  Need a little extra nourishment? Top with Barrier Build Skin Protectant Cream—boosted with Colloidal Oatmeal to soothe skin and reduce the look of redness. The best part? Both formulas play the long game—clinically proven to reinforce skin’s barrier function for more resilient skin over time. This clean, non-comedogenic duo brings layers of versatility to your routine, flexing to fit your skin’s daily needs.\u003cbr\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":41102347337808,"sku":null,"price":103.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/The_Better_Barrier_Duo_Silo_White_1200x1600_0fcea044-a68c-4725-9485-fff9ec830269.jpg?v=1740673105"},{"product_id":"the-travel-skincare-set","title":"The Travel Skincare Set","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePack light for deep hydration. This carry-on-friendly travel set includes three moisturizing essentials for supple skin when you’re on the move\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e—all safe for sensitive skin, dermatologist-tested, and formulated without fragrance.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eStart with The Base Face Milk for a lightweight boost of moisture on its own, or as the perfect prep step for makeup. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNeed a little more nourishment? Top with Barrier Build Skin Protectant Cream—boosted with Colloidal Oatmeal to soothe skin and reduce the look of redness. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eFinally, refresh + revive tired eyes instantly with Bright Start Retinol Alternative Eye Cream—proven to hydrate skin and reduce dark circles with Caffeine, Peptides, and Sea Fennel Extract. Stay ready to jet-set with this skincare-powered trio.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty V2","offers":[{"title":"Default Title","offer_id":41268298350672,"sku":"100173001","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2025_TRAVEL_SKINCARE_SET_UC_PRODUCT_WHITE.jpg?v=1754435633"},{"product_id":"sun-serum-mineral-sunscreen-spf-50-eu","title":"Sun Serum Mineral Sunscreen SPF 50","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSPF 50 that makes your skin better. This breakthrough mineral sunscreen combines SPF 50 sun protection with a weightless feel and powerful skincare benefits. The refreshing water-burst formula sinks in on contact, quenching dryness with up to 24-hour hydration. 7 molecular weights of Hyaluronic Acid visibly plump and replenish, while Skin-Balancing Botanicals control oil and shine for 8 hours. It offers extended spectrum protection against UVA, UVB, infrared, and visible light.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eChoose from two flexible shades that leave skin with a fresh, non-greasy finish—ready for whatever comes next.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSize: 1.52 fl oz | 45 ml\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Light-Medium","offer_id":42099362988112,"sku":"100065011","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Medium-Deep","offer_id":42099363020880,"sku":"100065010","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_SUN_SERUM_CLOSED_CAN-EU_WHITE.jpg?v=1772221633"},{"product_id":"the-protect-blur-duo-eu","title":"The Protect + Blur Duo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeet your new daily drivers. The Protect + Blur Duo delivers mineral sunscreen SPF 50 + blurring coverage for a simplified, everyday routine.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStart with Sun Serum\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eApply Sun Serum Mineral Sunscreen SPF 50, a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, Barrier-Boosting Sugars strengthen the skin barrier for more resilient skin. Sun Serum offers extended spectrum protection against UVA, UVB, visible + infrared light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSwipe on Better Skin\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eConceal + brighten with Skin Blur Serum Concealer—in your choice of 34 self-setting shades. Inspired by soft, flexible fabrics that drape and move with you, this weightless concealer has an innovative featherweight texture. It fuses seamlessly with skin for a blurred, natural finish. The formula gives you the perfect amount of playtime, then self-sets for crease-resistant, 12-hour wear—no powder needed. Caffeine, Matrixyl® 3000 peptides + retinol alternative Sea Fennel boost elasticity and reduce the appearance of fine lines + wrinkles.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBoth formulas are cruelty-free, non-comedogenic, and safe for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42326084419664,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_SunSerum_SBCS_PDP_Silo_White_2_EU.jpg?v=1778182006"},{"product_id":"the-skincare-spf-50-duo-eu","title":"The Skincare + SPF 50 Duo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEveryday skincare—meet everyday suncare. The Skincare + SPF 50 Duo keeps skin hydrated and protected with two lightweight + layerable formulas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBases Covered\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eStart with The Base Face Milk as the perfect prep step—delivering plumping Hyaluronic Acid to draw in hydration. With every wear, it’s clinically proven to reduce redness, smooth texture, and strengthen the skin barrier. Lightweight and layerable, the versatile formula sinks in on contact and creates a perfectly hydrated canvas for the rest of your routine.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour Daily Dose of SPF 50\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eApply Sun Serum Mineral Sunscreen SPF 50, a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, Barrier-Boosting Sugars strengthen the skin barrier for more resilient skin. Sun Serum offers extended spectrum protection against UVA, UVB, visible + infrared light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBoth formulas are cruelty-free, non-comedogenic, and safe for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42326112403536,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_SunSerum_FaceMilk_PDP_Silo_White_3_EU.jpg?v=1778181676"},{"product_id":"the-spf-and-go-makeup-edit-eu","title":"The SPF-and-Go Makeup Edit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePhone, keys, wallet—meet SPF, color, mascara. The SPF-and-Go Makeup Edit pares down your morning routine to just the essentials, for an effortless, out-the-door look in no time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour Daily Dose of SPF 50\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSun Serum Mineral Sunscreen SPF 50 is a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, Barrier-Boosting Sugars strengthen the skin barrier for more resilient skin. Sun Serum is non-comedogenic, safe for sensitive skin, and offers extended spectrum protection against UVA, UVB, visible + infrared light. Choose from two flexible shades that leave skin with a fresh, non-greasy finish.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMulti-Tasking Color\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNext, choose from 12 natural and luminous shades of Multi-Stick for a creamy, buildable wash of color to cheeks and lips. Simply swipe and blend for skin that looks and feels alive.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eFinishing Swipes\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop the look off with your choice of soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKeep it simple with this customizable, on-the-go edit.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42326126952528,"sku":null,"price":104.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_PDP_SS_MS_LLM_EU_White.jpg?v=1778182006"},{"product_id":"the-sunscreen-color-routine-eu","title":"The Sunscreen + Color Routine","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBalancing sun protection meets hydrating color with The Sunscreen + Color Routine\u003c\/span\u003e\u003cspan\u003e—a customizable set of daily mineral SPF 50 + a thoughtful edit of eye and lip essentials.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour Daily Dose of SPF 50\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSun Serum Mineral Sunscreen SPF 50 is a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, Barrier-Boosting Sugars strengthen the skin barrier for more resilient skin. Sun Serum is non-comedogenic, safe for sensitive skin, and offers extended spectrum protection against UVA, UVB, visible + infrared light. Choose from two flexible shades that leave skin with a fresh, non-greasy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn Artful Eye\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSelect your favorite matte or shimmer shade of Eye Stylus for rich, waterproof pigment that blends easily and lasts up to 12 hours. Mix + match shades, or wear them solo to cover with color, line + define, or highlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSketch It Out\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eChoose your favorite shade of Lip Sketch for rich, soft-matte color with 12-hour wear. The weightless crayon combines the comfort of a lipstick with the precision of a liner, and is clinically proven to hydrate, plump, smooth, and strengthen the skin barrier with every wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFinishing Swipes\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop the look off with your choice of soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42678044033104,"sku":null,"price":127.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_SUMMER-SEASONAL-BUNDLE_EU_WHITE.jpg?v=1782444526"}],"url":"https:\/\/iliabeauty.sbs\/en-gb\/collections\/face-care.oembed","provider":"ILIA Beauty","version":"1.0","type":"link"}