{"title":"Mascara","description":"\u003ch1 data-mce-fragment=\"1\"\u003eMascara is a mood.\u003c\/h1\u003e\n\u003cdiv class=\"content-header bb1 b-trans-grey pb075 stack\" data-v-dbf6029e=\"\" data-v-26914a48=\"\"\u003e\n\u003cdiv class=\"content-header-subtitle f-sans-md caps mt05 s-2 desktop-s-1 widescreen-s0 superwide-s1 t2\" data-v-26914a48=\"\"\u003e\n\u003cdiv class=\"rte-inherit\" data-v-26914a48=\"\"\u003e\n\u003cp\u003eTWO CLEAN FORMULAS TO MATCH ANY MOMENT.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"limitless-lash-lengthening-mascara","title":"Limitless Lash Mascara","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLimitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"After Midnight \/ Full","offer_id":40747224432720,"sku":"100039001","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Before Dawn \/ Full","offer_id":41125980831824,"sku":"100039002","price":29.0,"currency_code":"USD","in_stock":true},{"title":"After Midnight \/ Mini","offer_id":40747224465488,"sku":"100040001","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Before Dawn \/ Mini","offer_id":42777424887888,"sku":"100054002","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/Frame_4.jpg?v=1773793088"},{"product_id":"fullest-volumizing-mascara","title":"Fullest Volumizing Mascara","description":"\u003cp\u003e\u003cstrong\u003eWhat It Is: \u003c\/strong\u003eA clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Does: \u003c\/strong\u003eFullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.\u003c\/p\u003e\n\u003cp\u003eFullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Else You Need to Know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Full Size \/ Classic Black","offer_id":40816224895056,"sku":"100045001","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Mini \/ Classic Black","offer_id":40816224927824,"sku":"100033001","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/FullestVolumizingMascara_whiteBG.png?v=1758120352"},{"product_id":"mascara-is-a-moment-set","title":"Mascara is a Moment Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAfter Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with \u003ca href=\"\/en-ca\/products\/limitless-lash-lengthening-mascara?variant=40747224432720\" title=\"After Midnight\"\u003eAfter Midnight\u003c\/a\u003e, a classic soft black. Or opt for a soft, natural look with \u003ca href=\"\/en-ca\/products\/limitless-lash-lengthening-mascara?variant=41125980831824\" title=\"Before Dawn\"\u003eBefore Dawn\u003c\/a\u003e, a rich new shade of chocolate brown. With either shade, the award-winning formula lengthens, lifts, and separates lashes without clumping, plus resists flaking or smudging for up to 12 hours. And the unique dual-sided wand? We tested over 100 to find one that acts like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, Limitless Lash removes easily with warm water—no scrubbing or tugging needed. It’s the moment you’ve been waiting for.\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":41183301140560,"sku":"","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2025_BUNDLE_MASCARA_DUO_WHITE_ALLURE.jpg?v=1748357392"},{"product_id":"the-color-play-edit","title":"The Color Play Edit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIncrease saturation with the customizable Color Play Edit—featuring four bestselling lip, cheek, and eye essentials. Create your own color story with Lip Sketch Hydrating Crayon, Soft Focus Blurring Blush, Eye Stylus Shadow Stick, and Limitless Lash Mascara.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFirst, choose your favorite shade of\u003ca title=\"Lip Sketch Hydrating Crayon Lipstick Liner\" href=\"\/en-ca\/products\/lip-sketch-hydrating-crayon-lipstick-lip-liner\"\u003e Lip Sketch\u003c\/a\u003e for rich, soft-matte color with 12-hour wear. The weightless crayon combines the comfort of a lipstick with the precision of a liner, and is clinically proven to hydrate, plump, smooth, and strengthen the skin barrier with every wear.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNext, pick from eight buildable shades of \u003ca title=\"Soft Focus Blurring Powder Blush\" href=\"\/en-ca\/products\/soft-focus-blurring-powder-blush\"\u003eSoft Focus Blurring Blush\u003c\/a\u003e for weightless color with a soft-focus filter. The blendable formula lasts 12 hours and is boosted with a Soft Focus Complex to blur pores, smooth texture, and hydrate skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSelect your favorite matte or shimmer shade of \u003ca href=\"\/en-ca\/products\/eye-stylus-eyeshadow-stick\" title=\"Eye Stylus Eyeshadow Stick\"\u003eEye Stylus\u003c\/a\u003e for rich, waterproof pigment that blends easily and lasts up to 12 hours. Mix + match shades, or wear them solo to cover with color, line + define, or highlight.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRound out the color palette with your choice of soft black or rich chocolate brown \u003ca href=\"\/en-ca\/products\/limitless-lash-lengthening-mascara\" title=\"Limitless Lash Mascara\"\u003eLimitless Lash Mascara\u003c\/a\u003e. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBring more color into your daily routine with these four versatile essentials.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":41978370523216,"sku":null,"price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/02_1200x1600_0000s_0000_Color_Play_white.jpg?v=1769205819"},{"product_id":"the-complexion-color-set-ca","title":"The Complexion + Color Set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s the total package—protective coverage, blurring concealer, hydrating color, and lifted lashes. The Complexion + Color Set delivers a full face of ILIA in all your favorite shades.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStart With Skin Tint\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSuper Serum Skin Tint SPF 40 provides light coverage, potent skincare, and mineral SPF—all with a dewy finish for skin that looks and feels alive. Powered by ingredients like Hyaluronic Acid and Allantoin, Skin Tint is clinically proven to improve the look of dryness, blemishes, redness, wrinkles, and uneven tone over time. Choose from 30 flexible shades for a seamless match.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSwipe on Better Skin\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eConceal + brighten with Skin Blur Serum Concealer—in your choice of 34 self-setting shades. Inspired by soft, flexible fabrics that drape and move with you, this weightless concealer has an innovative featherweight texture. It fuses seamlessly with skin for a blurred, natural finish. The formula gives you the perfect amount of playtime, then self-sets for crease-resistant, 12-hour wear—no powder needed. Caffeine, Matrixyl® 3000 peptides + retinol alternative Sea Fennel boost elasticity and reduce the appearance of fine lines + wrinkles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBlend + Blur\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNext, pick from eight buildable shades of Soft Focus Blurring Blush for weightless color with a soft-focus filter. The blendable formula lasts 12 hours and is boosted with a Soft Focus Complex to blur pores, smooth texture, and hydrate skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSketch It Out\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eChoose your favorite shade of Lip Sketch for rich, soft-matte color with 12-hour wear. The weightless crayon combines the comfort of a lipstick with the precision of a liner, and is clinically proven to hydrate, plump, smooth, and strengthen the skin barrier with every wear.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFinishing Swipes\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop off your look with a few swipes of Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers. Choose from two shades—soft black or rich chocolate brown.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAll formulas are cruelty-free, non-comedogenic, and safe for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42309159780432,"sku":null,"price":234.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_PDP_Skin-Blur-ILIA-Look_White.jpg?v=1777051000"},{"product_id":"the-spf-and-go-makeup-edit-ca","title":"The SPF-and-Go Makeup Edit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePhone, keys, wallet—meet SPF, color, mascara. The SPF-and-Go Makeup Edit pares down your morning routine to just the essentials, for an effortless, out-the-door look in no time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour Daily Dose of SPF 50\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSun Serum Mineral Sunscreen SPF 50 is a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, \u003cmeta charset=\"utf-8\"\u003eBarrier-Boosting Sugars strengthen the skin’s moisture barrier by locking in hydration for more resilient skin. Sun Serum is non-comedogenic, safe for sensitive skin, and offers extended spectrum protection against UVA, UVB, visible + infrared light. Choose from two flexible shades that leave skin with a fresh, non-greasy finish.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMulti-Tasking Color\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNext, choose from 12 natural and luminous shades of Multi-Stick for a creamy, buildable wash of color to cheeks and lips. Simply swipe and blend for skin that looks and feels alive.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eFinishing Swipes\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop the look off with your choice of soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKeep it simple with this customizable, on-the-go edit.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42371667165264,"sku":null,"price":143.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_SunSerum_SBCS_PDP_Silo_White_1.jpg?v=1777217504"},{"product_id":"crown-affair-x-ilia-the-out-the-door-ritual","title":"Crown Affair x ILIA—The Out-The-Door Ritual","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSummer is for saying yes. ILIA has teamed up with luxury haircare brand Crown Affair to curate The Out-The-Door Ritual—a trio of haircare + beauty essentials designed to keep you effortlessly ready for whatever the season has in store.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFirst Condition\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNourish strands, reduce frizz, and lock in hydration with the Crown Affair Leave-In Conditioner. Formulated to add moisture to damp hair and revive dry strands without residue, this quick-absorbing cream smooths hair and adds meaningful shine. The formula is designed for all hair types, acts as a natural heat protectant, and helps to prevent breakage.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBases Covered\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ePrep skin with The Base Face Milk—delivering plumping Hyaluronic Acid to draw in hydration. With every wear, it’s clinically proven to reduce redness, smooth texture, and strengthen the skin barrier. Lightweight and layerable, the versatile formula sinks in on contact and creates a perfectly hydrated canvas for the rest of your routine.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFinishing Swipes\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop the look off with Limitless Lash Mascara in After Midnight, a classic black shade. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e*Excluded from promotions and discounts\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42538307682384,"sku":"CA-RITUALSET","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/CF-Out_the_Door_Ritual-Silo-White.jpg?v=1781708703"},{"product_id":"the-sunscreen-color-routine-ca","title":"The Sunscreen + Color Routine","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBalancing sun protection meets hydrating color with The Sunscreen + Color Routine\u003c\/span\u003e\u003cspan\u003e—a customizable set of daily mineral SPF 50 + a thoughtful edit of eye and lip essentials.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour Daily Dose of SPF 50\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSun Serum Mineral Sunscreen SPF 50 is a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, Barrier-Boosting Sugars strengthen the skin barrier for more resilient skin. Sun Serum is non-comedogenic, safe for sensitive skin, and offers extended spectrum protection against UVA, UVB, visible + infrared light. Choose from two flexible shades that leave skin with a fresh, non-greasy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn Artful Eye\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSelect your favorite matte or shimmer shade of Eye Stylus for rich, waterproof pigment that blends easily and lasts up to 12 hours. Mix + match shades, or wear them solo to cover with color, line + define, or highlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSketch It Out\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eChoose your favorite shade of Lip Sketch for rich, soft-matte color with 12-hour wear. The weightless crayon combines the comfort of a lipstick with the precision of a liner, and is clinically proven to hydrate, plump, smooth, and strengthen the skin barrier with every wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFinishing Swipes\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop the look off with your choice of soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42678032105552,"sku":null,"price":176.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_SUMMER-SEASONAL-BUNDLE_US_WHITE.jpg?v=1782444526"},{"product_id":"the-art-of-the-eye-trio","title":"The Art of the Eye Trio","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe art of the eye—made easy. Curate your everyday look with The Art of the Eye Trio—a customizable edit of rich long-wear eyeshadow, eyeliner, and mascara.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003ePaint\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ePrime your canvas with an all-over wash of  Renaissance-inspired shadow. Choose your favorite matte or shimmer shade of Eye Stylus Shadow Stick for rich, waterproof pigment that blends easily and lasts up to 12 hours. With a versatile slanted tip, it’s easy to be playful or precise—use the flat side for a wash of all-over color, or the edge to line, define, and brighten.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eSketch\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eLine and define lids with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline. Thru Line is waterproof, sweatproof, and glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then sets for up to 24-hour wear. Choose your favorite among 10 art-inspired shades, from nuanced neutrals to dimensional jewel tones.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFrame\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFrame your work of art with long, lifted lashes. Choose between soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42794706141264,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_BUNDLE_EYE-TRIO_WHITE.jpg?v=1784756073"},{"product_id":"the-thru-line-limitless-eye-duo","title":"The Thru Line + Limitless Eye Duo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLine up and lock in your signature look with The Thru Line + Limitless Eye Duo—a versatile + customizable edit of long-wear eyeliner + mascara.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHold the Line\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eDefine your look with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline. Thru Line is waterproof, sweatproof, and glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then sets for up to 24-hour wear. Choose your favorite among 10 art-inspired shades, from nuanced neutrals to dimensional jewel tones.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFinishing Swipes\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop the look off with your choice of soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers. \u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":42794937188432,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2026_TLE_LLM_White.jpg?v=1784757635"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/collections\/Screen_Shot_2021-08-25_at_9.53.16_AM.webp?v=1742314645","url":"https:\/\/iliabeauty.sbs\/en-ca\/collections\/mascara.oembed","provider":"ILIA Beauty","version":"1.0","type":"link"}